In today’s high-tech world, digital marketing is no longer optional for businesses. Even simply having a website isn’t enough because today’s consumers are increasingly relying on social media for information about products, services and companies. No matter the size of your business, your industry or location, you need digital marketing to thrive and grow.
Digital Marketing Reaches People Where They Are
Today, the average Internet user maintains a minimum of social media accounts, and 97% of American adults check social media at least once monthly. Most participate in social media every day, and it is the preferred means for customer service.
Over 60% of the people in the United States are on Facebook alone, and most with accounts use the site daily for an average of just over two hours a day.
These stats show that people are already on social media, showing that your digital marketing efforts can pay off. With the right strategy, you can reach these people where they are and tap into your market in a new, effective way.
A Level Playing Field
Digital marketing in Naples FL can be a beacon of hope for small businesses competing with larger ones. A smaller marketing budget can be stretched further online, and when managed well, data can help you make smart decisions that level the playing field. For example, you can spend your marketing dollars to laser-target a very specific audience, like males aged 24-39 with a college education or single females in the suburbs. No other marketing avenue offers that specific targeting, and it means you can spend your budget in the wisest, most effective possible way. For more information, please visit Customer Finder Marketing.
