Good web designers in Chicago, IL understand the principles of design. This makes web design different from some of the other artistic-related careers a person could have. For example, a person does not need to be an expert in music theory to write a song. There are a lot of people who have never taken an art class and can still produce wonderful pieces of art. It’s because these individuals have innate artistic abilities. However, when it comes to web design, understanding the fundamentals can make a difference between simply re-creating what someone else has designed and creating a unique, calculated design that produces powerful results.
Excellent web designers in Chicago, IL understand the principle of emergence. They know that humans process visual stimuli not as individual parts but as a whole. They understand how to see and create agreement in the visual imagery they present regarding web design. They also understand reification. This is where only the essential parts of an object are used to make it. They can create a website that is not overly busy while still conveying its meaning.
Finally, they have a strong grasp of the concepts of invariance. This is the ability to take tasteful discordance, employ it in a design, and make something stand out from a group of similar objects. All of these skills let them create websites that quickly grab the viewer’s eyes, hold their attention, and direct them to whatever task is being requested of them.
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